SberBank Online app allows clients to get online almost all banking products of the largest Russian bank. Emotional and emphatic design of the app breaks the pattern of conventional banking. SberBank Online team believe that UE (User Emotions) is the new Must-Have for all digital product designs. There are postcards and stickers in the app to accompany money transfers and make them more emotional. When transactions take long, special animation screens entertain clients while the wait. Main and welcome screens are personalized depending on the location of the customer and time of the day.
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