The Pininfarina Evoluzione website is designed in a unique and different way from how the bike industry usually makes websites. The main focus of the website is the electric bike and the design approach is simplicity and exclusivity. The navigation bar has no sub-menus which means the user can easily navigate in the content. The design avoids special effects that may obtain focus from the user. The design is clearly based on the modern communication phrase of Less is more. The Pininfarina electric bike speaks for itself which is what the design and digital communication are clearly stating.
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